BRAND MANAGER
Manage and monitor “ARMINA” (Armina Stone – Armina Casa) brand to ensure quality and consistency
Develop partnerships and collaborations for marketing to increase brand awareness
Collaborate with Marketing Director to develop marketing strategies and execute marketing campaigns to drive brand awareness in Miami market
SOCIAL MEDIA MANAGEMENT
Create weekly/monthly content calendar for weekly meetings with Marketing Director
Identify top influencers in Miami and create collaboration opportunities
Regular social media postings on specified platforms 5-6 times per week to Instagram & Facebook
Post and monitor social media platforms including Linkedin, Pinterest, Twitter
Post quality videos to YouTube and manage site
Create original content through photography, video, graphic design, and copywriting
Create giveaways
Manage and create weekly or monthly posts for Magazines (Florida Design, Luxe Magazine and etc..) platforms
Co-create content with Armina Miami ambassador/spokesperson (Alena Capra) for
Instagram/Facebook and other platforms
Respond and expedite inquiries from social media platforms
Attend events to capture content
PHOTOGRAPHY/VIDEO
Conceptualize, manage and direct photo and video shoots
Conceptualize, manage and produce video series Armina Stories, Countertops 101, Sale Promotions, Event Recaps, Commercials
Capture project installations, promotional events, weekly stone inventory and other locations that can be used as social media and website content
Coordinate and produce project shoots with customers
Write copy/script for shoots when needed
PODCAST PRODUCER
Manage booking guests for podcast
Produce episodes with Armina host by researching and preparing topics and questions/ prep for posting on social media and YouTube
WEBSITE MANAGEMENT
Monitor and update Armina Miami websites including stone inventory
Populate photography and videos when needed
Virtual Tour video
Correspond with web designer
Troubleshoot
Create landing pages for ad campaigns if needed
PRINT ADVERTISING/MARKETING COLLATERAL
Collaborate and execute creative for ad campaigns, promotions, print ads, banners, bus
shelters, truck wraps and billboards
Coordinate print ads with designer and submit to publications to meet deadlines
Liaison with publications and agencies
Monitor all digital & print marketing materials to ensure consistent branding
RADIO
Write scripts for radio spots
Coordinate ad runs and schedules with radio rep
DIGITAL PAID AD CAMPAIGNS & DIGITAL MARKETING
Create and manage strategic ad campaigns for Facebook/Instagram targeting macro
audiences resulting in quality sales leads
Produce ads using video footage, photography, graphics, copy and
conceptualize promotions with management
Produce and coordinate creative for Google Ads, YouTube
Meet monthly with marketing team to review analytics and assess budget
Provide recommendations based on analytics
ARMINA EVENTS
Conceptualize creative event ideas to engage industry partners and design community
Plan and coordinate all aspects of events including invites, entertainment, food & beverage, rsvps, décor, budgeting, and logistics
Capture content for social media
Coordinate photographer and videographer for recap videos and photos
PUBLIC RELATIONS
Draft press releases
Distribute press releases, photography and/or footage to media contacts
Serve as media contact for local media
DIRECT MAIL & EMAIL CAMPAIGNS
Develop and execute direct mail and email marketing campaigns including newsletters, promotions, and announcements to drive engagement.
Create content, graphics, and copy for direct mail/email campaigns to reach specific customers
Manage and create email lists in Constant Contact (or similar platform)
MISCELLANEOUS
Attend industry events representing Armina
Attend meetings with publications, organizations, industry partner.
Field advertising sales calls and emails